REVIEWING SOME ONLINE CONTENT EXAMPLES IN THE CURRENT DAY

Reviewing some online content examples in the current day

Reviewing some online content examples in the current day

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Taking a look at how the internet has changed the way we are accessing media and current affairs.

In the digital media landscape, what we see on the internet is mainly decided by algorithms which are shaped by our online behaviours. Each social media channel uses its own programmed system to suggest new content and suggest material that will appeal to the user. The types of media content examples that will be shown to a user is created to keep people engaged. The algorithms are created to keep people stimulated by suggesting and boosting videos that are relevant, well-liked or contestable among other users. While this level of personalisation can be convenient, it can limit the areas of media that people are subjected to, producing more detachment and predisposition among users around social issues. Those who are involved in media development, such as the founder of the fund that has stakes in Sky, for instance, would recognise the impact of social media platforms in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would acknowledge the effects of user created content in the media landscape.

In the present day, online platforms have made it considerably simpler for everybody to develop and distribute content. Previously, creating content for a broad audience mandated connectivity to a series of essential resources and funding. Presently, with the use of smartphones and typical digital innovations, digital media content examples like short form videos, blog posts and podcasts can be quickly created with simply a couple of standard devices, along with reaching a massive audience, really rapidly. This has opened the door for more diverse voices, especially those who were formerly overlooked by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social media sites, meaning that social media has created a space for underrepresented communities to share their narratives.

The rise of internet content has totally changed what is implied by the term mass media. In the past, mass media adhered to a hierarchical design, using a top-down media model. Generally, a small group of professionals, such as newspaper writers or broadcasters, who would develop website content for large audiences who mostly just consumed it. Nevertheless, today, with the aid of the web, the face of media has seen substantial modification, making the usage and ease of access of media much more accessible and interactive. With accessibility to popular social media platforms, new media examples are showing that individuals can produce and share their own content, just as quickly as they can consume it. Social media has allowed anyone to add to public discussions, rather than simply the significant media companies therefore as a result, mass media is no longer managed by a couple of big advocates. Instead, it is spread out across millions of user narratives worldwide.

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